From a Whatsapp group prototype to a $1.3 million investment. A founders validation journey.

From a Whatsapp group prototype to $1.3 million pre-seed round — this is how a founder validated his concept with off the shelf tools and ultimately lead to him creating Amie — A unique habit-forming productivity platform.

In 2019 Dennis Müller, a Product Manager at N26, a FinTech startup based in Germany had been personally experimenting with various behavioural change techniques. This fascination later lead him to research more about the various methods and frameworks that can help you achieve your goals.

Setting goals is extremely easy. The execution is the hard part.

Through his learning, he came up with an idea to develop a platform to help people change their habits.

After discussing his idea with a colleague he decided he needed to find a quick and easy way to test this new idea before considering investing any considerable amount of time and money into the concept.